Artibition

Artibiton Gallery Rebranding‍

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Artibiton Gallery aimed to refresh its identity to better reflect its curatorial vision and position in the contemporary art world. A creative agency was initially brought on to develop the new branding. While the visual outcome was compelling, the website design presented serious UX challenges that impacted usability and functionality.

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Bridging Design and Function

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To resolve these issues, I stepped in to revise the user experience, ensuring the website served both aesthetic and practical needs. I restructured the navigation, added essential pages, and improved the site’s overall flow transforming it into a user-friendly platform that could truly support the gallery’s mission.

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Refining the Visual Direction‍

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While maintaining the core visual identity developed by the agency, I made thoughtful adjustments to typography, spacing, and visual hierarchy to improve readability and brand consistency across the site. The result was a balanced digital presence, visually elegant, but built to perform.